The Trump Organization said its $47.45 monthly service will includes unlimited calls, text and data. It's also rolling out a $499 mobile phone.

Despite the name of the new cellular company and its association with the President’s family, the Trump Organization will not be directly involved in making Trump Mobile’s products or providing the phone service to customers. Instead, the company is using Trump’s name under a licensing deal.

President Donald Trump’s family business is entering a new market: mobile phones. This initiative, led by the president’s sons Eric Trump and Donald Trump Jr., will feature a made-in-the-USA phone retailing for $499 and a mobile phone service priced at $47.