The Trojans are not just flying under the radar; they have an ambitious NIL initiative ... community, potentially reshaping fan engagement and athlete sponsorship models for years to come. As USC ...

USC announced its football program will receive a new performance center on Thursday as a part of a larger initiative to “transform” its athletic facilities. Here’s what you need to know ...

In the modern age of college football recruiting ... of the curve when it comes to being active in community outreach, marketing, and branding. USC Trojan Athletics does a great job of giving ...

"I am pleased that USC ... of the community. USC also said at the time that it was open to modifying the agreement. As part of the new agreement, USC and United are working on other initiatives ...

so do many of the players who kept USC in contention for the College Football Playoff, chief among them a Heisman Trophy winner at quarterback. There are plenty of questions still to be answered ...

LOS ANGELES — USC is simply not having the season it wanted. At 4-5, the best the Trojans can hope for is to match last year’s 8-5 record with three wins to close the regular season and a ...

USC's new general manager indicated the Trojans are looking not just at the current state of college football but also strategically at its future. As a teenager Chad Bowden's father, Jim ...