If you’ve been holding out for a truly great Apple Watch deal, your patience just paid off. The Apple Watch Series 10 has dropped to $299 at Amazon in an early Prime Day deal — a hefty 25% discount from its usual $399 price tag, and according to price tracker camelcamelcamel, this is the lowest price on record.

In order to take advantage of some Prime Day deals, you need to be an Amazon Prime member. Amazon Prime costs $14.99 / £8.99 / AUD$6.99 on a monthly basis (but can be canceled after 30 days) and gives you two-day free delivery and access to Prime Video.

Amazon has announced that the first Prime Day sale of 2025 will take place from Tuesday 8 July to Friday 11 July. This year, you can expect four days of deals for the first time, so you’ll have most of the week to decide which Apple offers you’d like to add to your basket.