British Airways Overhauls Loyalty Program

5 Lessons from British Airways’ Controversial Loyalty Program Changes
One week after British Airways' Executive Club backlash, Skift examines some of the key lessons and industry takeaways from the decision.
British Airways Unveils Loyalty Program Changes
British Airways is changing its frequent flier program, rebranding it the British Airways Club, and is making it harder for some travelers to get status. Here's what to know.
British Airways rebrands loyalty program, unveils new revenue-based system for earning elite status
British Airways is rebranding its loyalty program and shifting to a revenue-based system for earning elite status. Here's what you need to know.
British Airways' Loyalty Program Revamp Draws Criticism From Customers & Staff
For Gold Guest List, at least 52,000 points must be earned through British Airways-marketed flights, qualifying add-ons and British Airways Holidays packages. It will also require 40,000 annual points thereafter to retain, 32,000 of which must be attained through the above conditions.
British Airways' new loyalty program will make it harder for leisure travelers to earn status, and people aren't happy
Many customers said the new requirements make it more difficult to earn British Airways loyalty status, and they will spend their money elsewhere.
British Airways’ new loyalty programme explained: new tiers, how to earn points and everything you need to know
The UK’s national carrier has overhauled its Executive Club, rebranding it The British Airways Club and changing how members earn loyalty points
British Airways announces loyalty scheme changes - will you be better off?
British Airways is introducing new rules for its Tier Points system. We look at who the winners and losers are from the changes
British Airways is Yet to Give Staff Guidance On What to Say to Aggreived Frequent Flyers About Controversial Changes to its Loyalty Program
When an organization introduces a significant or unwelcome change or is grappling with a public relations crisis, it’s fairly common practice for employees to be issued with a ‘talking points’ document to help guide workers in how to address customer complaints.
BA introduces its new airline loyalty program ‘The British Airways Club’
BA has introduced its new loyalty program that will replace the British Airways Executive Club and offer customers new ways to earn points.
British Airways makes changes and rebrands its loyalty programme
British Airways has announced changes to its loyalty programme, introducing new ways to earn Tier Points to progress through the Tiers.
Greener British Airways 'washes its hands' of loyalty leisure travellers
British Airways has been accused of greenwashing with sustainable aviation fuel (SAF), as part of a disputed overhaul of its tier points system for members of the Executive Club that has sparked a backlash.
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British Airways turns the hidden beauty of flight paths into a clever new logo design
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