Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his apparel sponsor has created a holiday.

And on Monday, Flagg took to social media to announce that June 25, the date of the 2025 NBA Draft, will be called "Flagg Day." New Balance made the original announcement, which the 6-foot-9 forward later reposted.

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With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their basketball lineup.