Devdiscourse4m
Demna's Brave Gucci Gamble: Can Risky Choice Rescue Iconic Brand?
Kering's decision to appoint Balenciaga designer Demna as Gucci's creative director led to a $3 billion stock drop. Analysts ...
El Mundo on MSN42m
Goodbye to Balenciaga, Demna becomes the unexpected new creative director of Gucci
The name of Maria Grazia Chiuri, the creative director of Dior, was highly anticipated, but the chosen one to lead Gucci has ...
Gucci Makes Bold Choice for New Designer
The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed Balenciaga from a niche luxury house into one of the most provocative, ...
It’s Demna at Gucci! Fashion’s Master Maverick Will Helm Italy’s Largest Luxury House
The 43-year-old Georgian-born designer will oversee his final couture show at Balenciaga on 6 July before decamping to ...
He made Ikea bags chic and sold ‘destroyed’ sneakers. Now, he’s the designer of Gucci
Kering, which also owns Bottega Veneta, Saint Laurent and McQueen, praised Demna’s tenure at Balenciaga, where he has been ...
FashionUnited3h
Demna’s unexpected move to Gucci: A new era for the Florentine house
Will Demna’s design DNA be similar at Gucci to what it is at Balenciaga, or will his proposal offer a new aesthetic and new ...
Investors, Analysts Look Dimly on Demna at Gucci
PARIS– Luxury analysts had been plumping for Gucci to name a high-profile creative director to reverse its declining business ...