eBay stock has had a good past year – thanks to the recovery in GMV. It was up 45% in 2024, outperforming the broader S&P 500 index, up 23%. Looking at a slightly longer period, eBay has seen its stock rise 75% from levels of $40 in early 2023 to $63 now. This can be attributed to:

Shares of online marketplace eBay ( EBAY 9.51%) jumped to three-year highs on Wednesday thanks to an unlikely collaboration. Meta Platforms ( META -0.81%) is facing regulatory pressure in Europe. To make life easier, it's testing eBay ads on its Facebook Marketplace. At 11 a.m. ET, eBay stock was up 11% on the news.

Shares in the e-commerce company surged after Meta Platforms said it would let some users browse eBay listings on Facebook Marketplace. EBay shares were up over 12% in morning trading, on track for their biggest one-day gain in almost seven years,