Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it speaks to our adaptability and embraces the opportunity to shape a new, modern media company.

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

It’s a brand new day for several sports and cable channels that used to be under the Comcast/NBC umbrella, moving forward under the name Versant. Versant is the spinoff from Comcast containing several prominent cable channels including USA,