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Report: Tennessee-adidas deal includes multi-million dollar NIL component

After more than a decade, Tennessee announced it was returning to adidas as part of a 10-year contract. Through the agreement ...
Sports Business Journal2d

Univ. of Tennessee inks landmark NIL-powered Adidas deal

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

Tennessee’s Adidas deal adds lucrative NIL weapon to recruiting arsenal

Tennessee's new partnership with apparel brand adidas includes more than uniforms and shoe wear for Volunteers' athletics, it ...

Tennessee Volunteers’ game-changing $100 million Adidas deal could spark NIL shift for LSU, Penn State, USC

Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...

What Tennessee football coach Josh Heupel said about Vols' change to Adidas

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

D1 College Football Program Eliminates Uniforms And Helmets To Raise Money For NIL

In the world of modern college football, the only thing that seems to matter to Division I programs is how much money they ...
Sporting News8d

Tennessee five-star priority Savion Hiter set to commit to highest NIL bid from Vols or Michigan

The Tennessee Volunteers finished the summer hot on the recruiting trail. They are looking to continue the momentum by gaining a commitment for one of the best RB's in the 2026 recruiting cycle.
Front Office Sports on MSN1d

How Middle Tennessee State Added $668,000 to Its NIL Budget

The Blue Raiders are creating a new blueprint for cutting costs. The post How Middle Tennessee State Added $668,000 to Its ...