Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

The international public’s sudden taste for matcha has increased demand by so much that the global market is expected to ...

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...

A NEW TikTok health craze is hitting Aldi shelves — and it’s only £1.49. Shoppers are raving about the budget supermarket’s ...

Matcha is creating a soothing sea of green on TikTok. The trendy and #aesthetic drink is reaching peak popularity on the video platform, with each new video dreamier than the last.

While matcha originated in Japan, its consumption has grown significantly in the U.S. over the years. Furthermore, statistics ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process of shading, harvesting, and grinding. It’s so specialized that real matcha ...