Home Self 12 Clothing Brands Gen X Wore Growing Up That Gen Z Has Never Heard Of If you had any style at all in the 1980s and 1990s, you wore these brands like your life depended on it.

In the 1980s, the preppy style continued to have aristocratic icons, particularly Princess Diana, but it also became further democratized and entrenched in mainstream fashion.

Nonetheless (and whether fashion liked it or not), the look had a chokehold on the 1980s. 1984’s tongue-in-cheek The Yuppie Handbook outlined it all—for women, Ralph Lauren skirt suits, a ...

Business Clothing retailer popular with young women since 1980s files for bankruptcy again Updated: Mar. 17, 2025, 12:22 p.m. | Published: Mar. 17, 2025, 8:53 a.m.

And, it turns out, we aren’t alone in our love of the 80s (search terms). The Boohoo research found that 36 out of the 50 available states searched most for 1980s fashion terms.