Beauty of Joseon — TikTok's crown jewel of viral K-beauty brands — has quickly risen through the platform's ranks thanks to its lightweight sunscreens and rice-infused skin-care products.

Don’t miss your chance to shop the Beauty of Joseon Glow Serum while it’s on sale. While you’re at it, take a look at these other best-selling serums at Amazon.

One such product that people with damaged skin are especially considering is the Beauty of Joseon serum. This revive serum claims to nourish, hydrate, and repair damaged skin. Ideal for those with ...

Amazon has all the most popular serums, sunscreens, essences and more by the originators of the "glass skin" trend.

Asia Society Korea presents to you The History of Korean Beauty: Joseon Dynasty as a part of the Leo Gala Series to promote Korean culture and celebrate its beauty beyond the facade. Ethics during the ...

Australian Tennis player Priscilla Hon shares her simple yet effective beauty routine, and it only consists of three products ...