Finally, a clothing brand Gen X wore growing up that Gen Z has never heard of is Cross Colours. Founded in 1985, the brand's ...
The first people to shop at Hermès are long gone, as are those at Louis Vuitton and Prada. Yet, the brands still exist because their ultimate goal is to continuously train new generations to fall ...
To succeed in this shift, brands must adopt strategies that bridge the strengths of both legacy and new media.
With return-to-office mandates in full swing, workwear is getting an update. From the feeds of TikTok to the runway, ...
Pip Cross from Marshall Sustainability elaborated, “ESG has become a battleground in America’s culture wars, facing backlash ...
Generation Z's approach to brands is part of what sets it apart from previous generations. When deciding where to shop, their primary motivator is price, according to a Business Insider survey of ...