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Charms are finding their way onto every Gen Z girl's bag. Here's a peek into the origins of bag charm cult culture.
Retail brands are hopping on the trend, with brands from KFC to Louis Vuitton releasing bag charms to get Gen Z's buy-in.
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Brands gone wild: Gen Z's appetite for unhinged social strategies
Adopting a more laid back online persona is a potentially rewarding, but risky strategy for capturing Gen Z's attention, says ...
5 ways that sustainable brands can win back Gen Z
Gen Z are increasingly disengage, despite feeling the most impacted by climate change and expressing high levels of ...
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How brands can use Instagram's 'Blend' feature to blend with Gen Z
A brand can start a Blend by tapping the icon at the top of a chat, inviting their potential customers or a group to join ...
This is the Fiber Gen Z Prioritizes While Embracing Authenticity & Sustainability
Two-thirds of Gen Z consumers say cotton is their favorite fiber or fabric to wear, according to Cotton Incorporated's 2024 Lifestyle Monitor™ Survey.
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Why Brands Are Embracing 'Italian Brainrot' to Go Viral on TikTok and Win Over Gen Z
De Nittis notes that brands leveraging this meme-based chaos aren’t doing it for laughs — they’re using it to inject themselves into the fast-moving, low-effort humor loops Gen Z thrives on.