One such example is the "Sephora kids" phenomenon that sees kids and tweens flocking to stores like Sephora to purchase beauty products that may not be intended for their age group.

Tweens’ prefrontal cortex, the brain’s decision-making center, is hardly developed. These kids lack impulse control and react ...

The obsession with skin care among Gen Alpha is leading to a windfall of unexpected business for the booming $164-billion global skin-care industry, which historically has targeted women, not girls ...

With kids becoming a powerful segment of the booming US$164bil (around RM733bil) global skin care industry, brands have been catering to them with new products packaged in colourful, eye-catching ...

Sunscreen is a skincare essential, but with so many options marketed for babies, kids and adults, it can be hard to know which one to pick, especially if you’re packing for a family day out. We asked ...

Tweens and teens are watching TikTok influencers demonstrate costly, unnecessary skin care routines that harm their skin.

Preteen girls like Scarlett Strahan face skin damage and mental health issues from using adult beauty products influenced by social media trends. Sunday, Jun 29, 2025 New Delhi o C ...

The researchers, from Northwestern Medicine, also found that girls ages 7 to 18 are using an average of six products on their ...

Heavy use of adult-strength products had wreaked havoc on her skin. Months later, patches of tiny bumps remain on Scarlett’s face, and her cheeks turn red in the sun.

We’ve written previously about the joys of co-opting children’s furniture and home décor for adult use here — and we’re still as charmed as ever. The products tend to cost less, fit ...

Videos a part of the "Sephora kids" trend, which gained traction in early 2024, feature young girls swiftly moving around Sephora aisles, shopping baskets in tow, full of beauty products.