One such example is the "Sephora kids" phenomenon that sees kids and tweens flocking to stores like Sephora to purchase beauty products that may not be intended for their age group.

Over the holidays, Drunk Elephant skincare was a wish list mainstay, sending confused parents to beauty stores to puzzle over why their middle schoolers needed so many expensive products. The ...

This is what using ‘adult’ beauty products is doing to your child’s skin Gregory Robinson. Published January 26, 2024 11:42am Updated January 26, 2024 11:42am ... Kids as young as 10 ...

Great for Teens. Technically, there aren’t any products that teens use that adults can’t. But there are items the young gravitate toward: mattifying lotions for oily skin, spot treatments for ...

ORLANDO, Fla – Establishing a skin care routine is important at any age. But some young children might be taking it a little too far by using expensive products and ingredients made for adults ...

With kids becoming a powerful segment of the booming US$164bil (around RM733bil) global skin care industry, brands have been catering to them with new products packaged in colourful, eye-catching ...

Preteen girls like Scarlett Strahan face skin damage and mental health issues from using adult beauty products influenced by social media trends. Sunday, Jun 29, 2025 New Delhi o C ...

With a rise in TikTok ‘get ready with me’ (GRWM) videos, under 16s are now using skincare products that are catered to adults. On the social media platform the hashtag #schoolgrwm has now ...

The obsession with skin care among Gen Alpha is leading to a windfall of unexpected business for the booming $164-billion global skin-care industry, which historically has targeted women, not girls ...

Sunscreen is a skincare essential, but with so many options marketed for babies, kids and adults, it can be hard to know which one to pick, especially if you’re packing for a family day out. We asked ...

Teen and adult beauty shoppers have been uploading post after post on social media complaining that tween girls under 12 are flooding stores such as Sephora and Ulta Beauty. On TikTok and ...