Sephora stakes its claim in skin care with multichannel campaign “Skin Obsessed” riffs on the realities of complex self-care routines and the search for reliable products. Published April 30, 2025 ...

Sephora is asserting itself as a top skin care destination with a new campaign entitled “Skin Obsessed,” according to details shared with Marketing Dive. Key to the campaign are two 30-second spots ...

If a product claiming to be pollution-fighting does not contain one or more of those antioxidants, there’s a pretty good chance you’re just dealing with marketing.

She's puzzled by the skin care product obsession, but marketing experts aren't. The Pew Research Center recently found nearly 1 in 3 U.S. teens say they're on YouTube or TikTok several times a day.