The rumored Jake Paul vs Logan Paul boxing match was actually a big publicity stunt to announce a huge new venture for the brothers.

This is far from guaranteed to be a fight as the Pauls — known marketing savants — are famous for pulling these types of stunts for publicity: Logan previously pulled a marketing ploy that showed his bus under attack from angry fans who appeared to be pelting him with PRIME drink bottles.

Logan Paul (1-1) is coming off a disqualification win over BJJ star Dillon Danis in October 2023, while Jake is riding a five-fight win streak with victories over Mike Tyson, Mike Perry, and Nate Diaz.

Despite a cryptic teaser earlier this week, Jake Paul and Logan Paul will not face off against each other in the ring. Rather, they are launching a reality series on Max, the brothers announced during a livestream event Thursday.

KSI discusses his March 29 boxing match against Dillon Danis, the notable opponents who turned him down, Jake Paul's failed pursuit of the Saul "Canelo" Alvarez fight, the profitability of Misfits Boxing and more.

A Saudi boxing chief has suggested that MrBeast and Jake Paul fight each other on Disney to claim a “YouTube title”. The joke suggestion came from Turki Alalshikh in a pointed response to Paul after he blasted his proposed next opponent,

After Jake Paul took his first professional boxing loss against Tommy Fury, brother of heavyweight champion Tyson Fury, Logan Paul said that he wants to fight Tommy Fury if there's no Jake vs Tommy rematch.