Nike's strategic investment in women's sports shows promise as A'ja Wilson's A'One sneaker sells out almost instantly.

Nike has dipped back into the archive once more, completing its Regen trilogy with a bang. The Mercurial Vapor I RGN SE ...

Nike ( NKE -1.15%) is the largest athletic apparel company in the world, by far. But it's been experiencing severe setbacks ...

The one that debuted last weekend for A’ja Wilson’s first signature shoe (released yesterday, to sold-out status) is an ...

Right now, you can still snag its Free Metcon workout shoes, Air Max 2017 kicks, and the classic Free Runs, all at solid ...

President Trump sees tariffs as a way to boost U.S. manufacturing, but Nike’s struggle to move production from Asia is a ...

Nike’s comeback strategy is banking on bold moves in women’s sports—and A’ja Wilson’s sold-out signature sneaker shows the ...

Nike’s highly rated Metcon 9 workout shoes are 24% off right now. If you’re looking for a shoe that’s good for lifting, cross ...

Nike just dropped the Air Jordan 1 Retro "UNC Reimagined" shoes on Saturday and they're already selling fast. These high-tops ...

If you’re a trail runner looking to upgrade last year’s pair, the Pegasus might be a good choice. It’s designed with a ...

Branding flops often stem from tunnel vision, not bad ideas. Nike’s recent ad flop shows how intent vs. perception can ...

For years, Nike has been seen as untouchable, the kind of brand that doesn’t just drive trends, but defines them. Its swoosh ...