RCS is game-changing technology for mobile marketing. Updated with news from Attentive on its RCS shopping capabilities. The ...

Apple announced that it will be supporting RCS Universal Profile 3.0 in “future software updates.” While this does ...

Google and Apple soon want to enable end-to-end encryption for RCS. But that's not all: the entire standard is to be raised.

The remote deletion UI will resemble rival apps and be compatible with newer versions of Messages since it uses recent ...

Attentive, the leader in AI-powered mobile marketing, is transforming brand-to-consumer messaging with the U.S. launch of Rich Communication Services (RCS) Business Messaging. After revolutionizing ...

RCS and AI are revolutionizing mobile messaging by enhancing personalization, engagement, and conversions. Discover how these technologies drive next-level customer experiences.

Note that nothing is in place just yet, but the capability is there for Google and Apple to implement. In separate statements ...

Apple has announced that it will soon support encrypted RCS messages between iPhones and Android, a welcome upgrade.

The RCS Universal Profile v2.7 introduces new features like message editing and the ability to remotely delete sent texts.

RCS 3.0 Apple’s current implantation of RCS (Rich Communication Services, used to offer more advanced texting features with Android users) is based on the GSMA Universal Profile version 2.4 ...