Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

From traditional tea ceremonies to viral TikToks, the rising popularity of matcha is driving a global shortage, leaving ...

Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

The third time I tried to visit Project Matcha, a café that opened in May on NE Couch Street, I decided to brave the line.

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Like most flavored lattes, this beverage relies on an infused syrup to deliver its namesake flavor profile. However, the ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

There is always tea being spilled on TikTok, but this time it’s actually about tea. On March 11, Poda, a matcha paste, officially launched on Kickstarter, and its founder Mujtaba Waseem posted a ...

For some of the creamiest, brightest and most delicious matcha you’ll ever make, this Naoki matcha powder is the best of the best. Not only is it a TikTok favorite, but it’s an Amazon best-seller.