Google is pledging to crack down on fake online reviews with tougher punishments for rogue reviewers and businesses after an investigation by regulators in Britain.

This includes deactivating the ability to add new reviews for businesses found to be using fake reviews, and deleting all existing reviews for at least six months if they repeated

Google will do more to tackle fake reviews, including sanctioning UK businesses and people involved in manipulating star ratings, Britain's competition regulator said on Friday following a lengthy investigation.

The UK has reached an agreement with Google to counter fake reviews, with the internet giant committing to several remedies.

London: Google has agreed significant changes to tackling fake online reviews of UK services and products posted on the US giant s platforms,

It comes following investigation into Google over concerns it may have been breaching consumer law 'by failing to take sufficient action to protect people from fake reviews' - Anadolu Ajansı

Britain will use new regulatory powers to investigate Google's search services to see how they impact consumers and businesses, including advertisers and rivals, following U.S. calls to break up the tech giant.

Google has committed to cracking down on fake reviews by improving fraud detection and punishing offenders. Businesses using shady tactics will lose the ability to submit reviews or have existing ones wiped for at least six months.