Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators ...

The brand, a fast-growing light beer brand in the U.S., leverages its connection to the Kelce family through a story-heavy marketing approach.

To reach Gen Z, the 93-year-old brand taps into ‘90s nostalgia and enduring interest in what happens when its mints are mixed with cola.

While soundtracks are – by definition – background music, video creators working on commercial projects must keep music ...

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the ...

Levi’s debuted one of the first lifestyle activations on the platform and achieved five-times higher engagement compared to ...

CMO Ryan Meegan discusses the brand’s “secret sauce” to going viral and recent collaborations with the NHL and Professional Bowlers Association.

Director Brady Corbet made his commercial debut with three spots that turn idioms into insights in a campaign by ...

The brand’s sponsorship includes an endorsement deal with incoming rookie Paige Bueckers, who is expected to be selected first in tonight’s draft.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

A phone case that flips over when the word “cheers” is uttered and a matchmaking-like app for discovering new bars spotlight ...

Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.