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With transparent formulas, ancestral ingredients, and a minimal product lineup, Zen Dew is reimagining what modern skincare ...
As sun worshipping returns via ’90s nostalgia and viral tanning trends, beauty brands are innovating new ways to tan smarter.
Market figures show that younger, legal-drinking-aged Gen Z consumers are turning away from alcohol more and more. “It ...
Conceptualised by Toaster INSEA, the campaign targets media and marketing decision-makers with billboards near key brand hubs ...
Amdocs' connectX platform empowers the Vietnamese telecom operator to deliver tailored digital experiences for the tech-savvy ...
The good news: Gen Z is primed for impact. While they may pay less attention overall compared to their older counterparts, ...
Nihal Rajan discusses Jockey’s Gen Z shift through the JKY Groove collection, highlighting a move towards comfort-led fashion ...
The parent company behind skincare brand Cetaphil, Galderma’s marketing lead discusses new audiences, “smart science” and operating at the speed of culture.
In the social landscape shaped by Gen Z and millennials, platforms like TikTok and Instagram serve not just as promotional ...
Clarissa Quartermaine was a hobbyist jive and swing dancer when she realised there were hardly any full-skirted 1950s and ...
Market watchers say influencer agencies are falling for templated strategies and not category-wise adoption; creators call ...
When Noor Hasan was a teen shopper, she was highly influenced by trends and bought a lot of cheap clothes from fast-fashion ...