Pip Cross from Marshall Sustainability elaborated, “ESG has become a battleground in America’s culture wars, facing backlash ...

To succeed in this shift, brands must adopt strategies that bridge the strengths of both legacy and new media.

Real Housewives of Salt Lake City star Bronwyn Newport caused quite a stir when she revealed her husband, Todd Bradley, ...

With return-to-office mandates in full swing, workwear is getting an update. From the feeds of TikTok to the runway, ...

Finally, a clothing brand Gen X wore growing up that Gen Z has never heard of is Cross Colours. Founded in 1985, the brand's ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

With 2-3x more ROI, this marketing approach allows brands to use influencers profile to run ads, creating a better connect ...

Within the realm of MoneyTok — financial content on TikTok — a popular trend is the "dupe economy." As the phrase implies, it ...

New research from SAP Emarsys suggests Gen Z shoppers are expected to drive £2.5bn in spending during the January sales.

It’s the simple bag beloved by royals and the Hollywood elite. Now it’s sweeping school hallways and university lecture ...

Nykaa Cosmetics partners with Bollywood debutante Rasha Thadani as its new brand ambassador. Ahead of her film debut in Azaad, Rasha joins the brand to connect with Gen Z and redefine beauty for the ...