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With transparent formulas, ancestral ingredients, and a minimal product lineup, Zen Dew is reimagining what modern skincare ...
As sun worshipping returns via ’90s nostalgia and viral tanning trends, beauty brands are innovating new ways to tan smarter.
Market figures show that younger, legal-drinking-aged Gen Z consumers are turning away from alcohol more and more. “It ...
Conceptualised by Toaster INSEA, the campaign targets media and marketing decision-makers with billboards near key brand hubs ...
Amdocs' connectX platform empowers the Vietnamese telecom operator to deliver tailored digital experiences for the tech-savvy ...
Gen Z is more aware of food sustainability issues than their forebears and more concerned about the links between diet and ...
The parent company behind skincare brand Cetaphil, Galderma’s marketing lead discusses new audiences, “smart science” and operating at the speed of culture.
When Noor Hasan was a teen shopper, she was highly influenced by trends and bought a lot of cheap clothes from fast-fashion ...
In the social landscape shaped by Gen Z and millennials, platforms like TikTok and Instagram serve not just as promotional ...
New data shows that younger consumers are driven by purpose, not just price or quality, in their shopping choices.
Clarissa Quartermaine was a hobbyist jive and swing dancer when she realised there were hardly any full-skirted 1950s and ...