The smartphone brand from the house of Vivo is gearing up for a larger brand recall with content marketing and product-first ...

Gen Z's preference for convenient formats like gummies and effervescent powders, coupled with rising health awareness, is ...

MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Christophe Poirier, chief new concept officer for KFC spinoff Saucy, has been in the industry long enough to know that a lot ...

As sun worshipping returns via ’90s nostalgia and viral tanning trends, beauty brands are innovating new ways to tan smarter.

In the three months since she launched her candidacy for Congress, Deja Foxx, 25, has become, by contemporary political standards, an internet sensation.

Gen Z is set to become the highest-spending generation in history by 2030, transforming global markets with digital habits and values-driven buying choices.

Gen Z is turning toward tradition, seeking stability and meaning. Discover what this cultural shift means for the next wave ...

I'm long e.l.f.; its repeatable growth model, cultural relevance, and disciplined execution make it a compelling, albeit ...

MLB ad lets Adam DeVine freak out for Aaron Judge and Shohei Ohtani as Good Sports Creative brings the league closer to its ...

Ant International has launched the brand new Alipay+ Voyager feature that augments the experience of travellers across the ...

Austin's Z'Tejas, a Tex-Mex staple for 36 years, has officially closed its doors, marking the end of an era for the ...