YourTango13d
12 Clothing Brands Gen X Wore Growing Up That Gen Z Has Never Heard Of
Finally, a clothing brand Gen X wore growing up that Gen Z has never heard of is Cross Colours. Founded in 1985, the brand's ...
Campaign India5d
The multi-screen juggle: How brands keep up with Gen Z
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to ...
CUInsight5d
Beyond the scroll: How brands can make a lasting impression on Gen Z
Digital natives and masters of discernment, Gen Z is reshaping how brands engage with their audience. Raised in an era of ...
Business Insider29d
Gen Z is leading an evolution in shopping that could kill brands as we know them
Generation Z's approach to brands is part of what sets it apart from previous generations. When deciding where to shop, their primary motivator is price, according to a Business Insider survey of ...
Coach brand sees revival with Gen Z
American luxury brand Coach has seen a major revival that is resonating with Gen Z. Jamie Murray, portfolio manager at The ...