Mobile marketing is having an increasing influence on the purchasing decisions of Generation Z in Poland, according to a ...

According to a new report on "brand magnetism," online engagement is rising in makeup while falling in skin care, and consistency is more impactful than virality.

A brand can start a Blend by tapping the icon at the top of a chat, inviting their potential customers or a group to join ...

De Nittis notes that brands leveraging this meme-based chaos aren’t doing it for laughs — they’re using it to inject themselves into the fast-moving, low-effort humor loops Gen Z thrives on.