It was also the most watched Super Bowl ever, per Vulture, which reports that 127.7 million viewers tuned into the Big Game on average, also up 3% from 2024. Adding to the argument that Lamar might have killed the game’s vibe,

Kendrick Lamar holds the new record for the most-watched Super Bowl halftime show performance in history, Fox has announced. When he took the field from 8:30 p.m. to 8:45 p.m. ET., an average of 133.5 million viewers didn’t turn the TV off,

The Grammy-winning rapper performed Drake dis track "Not Like Us," "Squabble Up," "Humble." and "Luther," among others, during football's biggest night.