The future of mass tort marketing belongs to agencies that prioritize transparency, quality leads and ethical advertising.

The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.

Tesla’s woes are a rare example of bad press that does harm the brand, because CEO Elon Musk’s public profile is so opposed ...

The public-sector workforce is plagued with vacancies. Some states are looking to recruit former federal workers who’ve recently lost their jobs.

Ceramics collectors discover a paradise of pottery, from utilitarian crocks that once stored everything from butter to moonshine, to artistic studio pieces showcasing experimental glazes and forms.

Five of the largest publicly-traded companies based in Massachusetts collectively lost more than $21 billion in market value ...

DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen ...

Common examples include the following ... which is the costs associated with marketing and selling a company’s goods or services, such as advertising and the salaries and commissions paid ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

Bernays understood mass psychology like few others. He wielded it like a weapon, manufacturing consent with ruthless efficiency. In fact, it was Bernays who convinced Americans that bacon and eggs ...