The 4Ps of marketing, coined by Philip Kotler—Product, Price, Place, Promotion—are evolving. In today’s AI-driven world, ...
DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen ...
Five of the largest publicly-traded companies based in Massachusetts collectively lost more than $21 billion in market value ...
The future of mass tort marketing belongs to agencies that prioritize transparency, quality leads and ethical advertising.
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