MDLZ, SYY, MKC, and CELH lean on innovation and efficiency to combat inflation and shifting food-buying habits.

Mondelez International Inc.’s finance chief is reallocating funds to boost the snack maker’s marketing, and the company for the first time will spend the majority of its advertising dollars on ...

The UK's Advertising Standards Authority (ASA) has banned a radio advertisement for Mondelez International's Cadbury Delights ...

Despite the stereotypes about digital marketing primarily targeting younger consumers, Mondelez International is seeing that the core group of consumers who engage in promotions are moms with an ...

Mondelez International has set out plans to work with Accenture and Publicis on stepping up its use of generative AI in its marketing. The US-based snacks giant said it would set up a new ...

Mondelez International, which makes Oreos, Cadbury chocolate and Trident gum, said Thursday that it signed a deal with Twitter that will allow it to better analyze the effectiveness of its social ...

Dive Brief: Mondelez International announced a new global marketing strategy it describes as "humaning," a consumer-centric approach that moves beyond "cautious" data-driven tactics to create ...

DEERFIELD - Mondelez International, the snack maker of brands like Oreo cookies and Cadbury chocolates, announced a new global marketing campaign focused on putting it brands in front of an ...

Mondelez International Chief Marketing Officer Dana Anderson is leaving the company, perhaps the biggest sign of major changes to come at the maker of Oreo cookies, which is also announcing two ...

Mondelez International has promoted Monosij Bandyopadhyay as marketing head, omnichannel. In the new role, he will lead the marketing function within omni-channel (e-commerce and modern trade) for ...

Mondelez International, Inc. engages in the manufacture and marketing of snack food and beverage products. Its products include beverages, biscuits, chocolate, gum and candy, cheese and groceries ...