According to Counterpoint, the shift towards premiumisation is also being driven by consumers increasingly opting for offline ...

In the affordable premium category, with a price range between Rs 30,000 to Rs 45,000, brands such as Vivo, Oppo, and OnePlus ...

The Indian market is undergoing a shift as OEMs go for premium launches to strengthen brand equity, demonstrate tech prowess and improve profitability. Leading the change are Apple and Samsung, as pre ...

India's smartphone market set to surpass $50 billion in 2025, driven by OEMs' value-centric approach and rising consumer ...

( MENAFN - IANS) New Delhi, Jan 3 (IANS) India's smartphone market is projected to cross $50 billion in value by 2025, driven ...

The Indian Smartphone market is evolving rapidly, with OEMs increasingly focusing on premium launches. The premium segment is ...

India's smartphone market is projected to reach over $50 billion by 2025, driven by rising demand for premium devices from ...

Rising demand for premium devices, led by Apple and Samsung, is expected to increase India’s smartphone market size to over USD 50 billion (about Rs 4,28,900 crore) this year, market research firm ...

Rising demand for premium devices, led by Apple and Samsung, is expected to increase India's smartphone market size to over ...

India's smartphone market is set to surpass USD 50 billion this year, driven by high demand for premium devices from brands ...

The OnePlus 12 is the brand's regular flagship, which for several years has been following one straight line, attempting to nail the basics. It's the flagship that many OnePlus fans will reach out for ...