According to Counterpoint, the shift towards premiumisation is also being driven by consumers increasingly opting for offline ...

In the affordable premium category, with a price range between Rs 30,000 to Rs 45,000, brands such as Vivo, Oppo, and OnePlus ...

OnePlus has confirmed that its flagship model, OnePlus 13, will debut in India on January 7. While all the details will be ...

India's smartphone market set to surpass $50 billion in 2025, driven by OEMs' value-centric approach and rising consumer ...

The Indian market is undergoing a shift as OEMs go for premium launches to strengthen brand equity, demonstrate tech prowess and improve profitability. Leading the change are Apple and Samsung, as pre ...

( MENAFN - IANS) New Delhi, Jan 3 (IANS) India's smartphone market is projected to cross $50 billion in value by 2025, driven ...

The Indian Smartphone market is evolving rapidly, with OEMs increasingly focusing on premium launches. The premium segment is projected to exceed 20 per cent market share by 2025.

OnePlus is among the top brands with such integrated stores, and we plan to expand this model. Are you opening more retail experience stores? Yes, we are working to open additional stores under ...

and across offline retail outlets, including OnePlus Experience Stores, Reliance Digital, Croma, Vijay Sales, and others. The OnePlus 12 and OnePlus 12R, introduced earlier this year, combine ...

OnePlus is upgrading half of its flagship retail stores to provide a better in-store experience and assisting third-party stores with enhanced service capabilities. In 2025, OnePlus increased its ...

With an investment of Rs 6,000 crore over three years, OnePlus is doubling down on its commitment to India. By improving product quality, expanding customer service, and developing features tailored ...