Puma shares plunge 23% as weak profit shakes confidence
Puma lost more than a fifth of its market value on Thursday after the German sportswear brand reported lower than expected fourth-quarter sales and a drop in annual profit, raising questions about its ability to compete with bigger rivals Adidas and Nike.
Puma Plunges After Profit Warning Highlights Adidas’s Lead
Puma SE shares plunged after the German sportswear company reported disappointing earnings and pushed back profitability targets in a painful contrast to cross-town rival Adidas AG.
Puma shares plunge after missing profit target
While this increased revenue, it weighed on Puma’s profit margin. The company is aiming to boost its margin through cost cutting, which it said would include reallocating staff to “strategic growth areas” such as marketing, while keeping the total headcount “stable”.
Puma shares plunge 21% after sales and profit miss
By Helen Reid (Reuters) -Puma shares sank 21% on Thursday after the German sportswear brand reported lower than expected fourth-quarter sales and a drop in annual profit, raising questions about its ability to compete against bigger rivals Adidas and Nike.
Rivals leave Puma on the back foot as sluggish sales send shares tumbling 22.8%
Just a day after Adidas reported solid results, Puma said fourth-quarter sales rose 9.8% - below the 12% forecast by analysts.
Puma shares fall 16 per cent after quarterly sales and profit miss
Puma (PUMG.DE) shares fell by 16 per cent as the market opened on Thursday after the German sportswear brand reported lower than expected fourth-quarter sales and a decline in annual profit.The weak results late on Wednesday came after rival Adidas reported strong sales and profitability,
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