FOMO is a psychological phenomenon that brands have skilfully turned into a marketing tool, drawing on the principles of ...

How many times have you scrolled through social media today and spotted a gremlin-like plush dangling from someone’s bag? If the answer is "more than once," you’re not alone. Labubu is everywhere.

Labubu, a plush toy that can cost as little as $22, has become a luxury must-have thanks to celebrities and social media. Go get one for your Birkin.