Stephen Curry, who plays for the Golden State Warriors, signed a lifetime contract with Under Armour, ditching Nike.

Stephen Curry stands by his decision to choose Under Armour over Nike. In 2013, in what was arguably the fumble of that ...

Similar to Michael Jordan's setup with Nike when they came up with the ... accessories, and shoes. Steph Curry is the president of his brand and came to terms with Under Armour that the brand ...

NBA star Steph Curry shares how betting on Under Armour in 2013 turned a missed opportunity with Nike into one of the ...

Curry had been a Nike athlete since he entered ... and Steph's teammate Kent Bazemore. Steph saw first-hand how UA pampered the undrafted Bazemore with shoes to the point that he had more sneakers ...

Discover the sneakers that not only ruled the game but also defined basketball and NBA culture. From timeless classics to ...

On Christmas Day 2013, LeBron James and the 'Big Three' Miami Heat battled it out with the Los Angeles Lakers. James and the Heat managed to edge out the Kobe-less Lakers in a 101-95 win, however, it ...

Team USA owes a debt of gratitude to Stephen Curry. If the greatest shooter ... Kyrie Irving proved that he did not need Nike to move shoes. Irving launched his first signature sneaker line ...

Eastside Golf has had a landmark year. The apparel brand loved by Chris Paul and Stephen Curry is helping make golf more ...

Oh, and their pieces have been worn by everyone from NBA stars Chris Paul and Stephen Curry to former ... a collection with Nike called "Everyone's Game," which featured two shoes, each ...