According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

The Utah Mammoth has officially released licensed NHL gear for the first time after unveiling their new team name and logo ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The ...

Back in November, president of hockey operations Chris Armstrong told the media that they wanted the new jerseys to continue representing Utah while the team is on the road. He also noted how strong ...

However, it turns out those three concepts were in fact based on a concept shared by Utah Hockey Club even earlier. When the ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

Under insanely tight time constraints, Utah Mammoth owner Ryan Smith used lessons from the tech world to get his hockey team ...

Utah Mammoth, the new brand identity, is the most recent celebration in a strong first year for the organization ...

After a mammoth undertaking of buying an NHL team, moving players, coaches and a full staff more than 600 miles and getting ...

The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.

The announcement, made at 8 a.m. MT via social media and the team’s website, generated a major buzz. The team’s promotional ...