Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds of surveys and more than 850,000 votes, the team announced Wednesday.

Now that Utah's NHL team finally has a new, permanent name, we still have a few lingering questions. Well... just one.

The Mammoth name carries deep historical and symbolic significance. Mammoths are known for their herds, which moved swiftly across the land, much like the fast-paced action of an NHL game. This ...

The newest hockey team in the NHL, the Utah Mammoth, recently announced their new name and logo—and hockey fans had a lot to ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

How? By changing its name on YouTube. The address of the club’s YouTube account is now @utahmammoth, strongly suggesting that the name chosen is that of the Utah Mammoth. This was among the choices ...

April 30 - Utah Hockey Club officials declined to confirm whether the team will become known as the Utah Mammoth after the information was allegedly leaked Tuesday night. According to an ESPN ...