No more being confused for the North Atlantic Treaty Organization. NATO, the cinema trade group which represents movie theaters across the country, is changing its ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its annual trade show, CinemaCon.

But the theater owner’s organization is looking to the future, with a new name and a refocused mission. The group will now be ...

Outside of film business circles (and even sometimes in them), the acronym NATO refers to the North Atlantic Treaty Organization and the transnational military alliance between 32 countries committed ...

LAS VEGAS —Movie theater owners are making a new push to keep films in cinemas for a longer period before they are available for audiences to watch at home. Cinema United, a trade organization ...

The National Association of Theatre Owners, popularly known around the movie business as NATO, will no longer be confused with a favorite target of Donald Trump’s ire. The lobbying organization ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no longer been confused with the other NATO. By Pamela McClintock Senior Film ...

"We have the ability to give the experience of 35mm, 70mm, 16mm... We care about it." Theater association Cinema United has ...

Set for release on June 20, ‘Elio’ follows an 11-year-old, voiced by Yonas Kibreab, who is mistaken for the ruler of Earth ...

New films must be exclusive to movie theaters for at least 45 days before they become available on streaming, the head of the industry's US trade organization said Tuesday. Cinema owners say box ...