Syrve's Alexander Ponomarev explores how influencers, short-form video and authentic storytelling are reshaping how ...

"Our 'An Everything Kitchen' campaign celebrates the profound role the kitchen plays in our lives," said Carla Klumpenaar, GM ...

The Sydney Sweeney ad brought back an age-old debate about whether success is based on business outcomes, brand sentiment, or ...

SHRM MENA's Vivek Arora writes on how the talent landscape and work environments within the UAE's creative industries are ...

Amazon and AWS entered a partnership with the Esports World Cup foundation to bring four tech-led activations to life.

At the centre of the Lord rebrand campaign lies a slogan – “كل لورد وراه كوين ” – translated to 'Every Lord has a Queen in his corner'.

At the Esports World Cup, Apex Legends is combining its live presence in Riyadh with digital engagement opportunities to keep ...

DMCC's Constantina Lappa on why hotels and cities must co-create, cultivate relationships and create places that people want ...

Launched in partnership with Visit Saudi, PLG is appointed the exclusive broadcast partner of the PUBG Mobile Pro ...

NAAS Digital's Saad Muhammed Bhatti explains how marketing in the Middle East is being reshaped by AI, by integration and by ...

Rain Creative's Vinay Mahadevan leans into Game Theory, and calls on industry leaders to be courageous enough to address ...

By combining the language of finance with a familiar menu item, McDonald’s Bahrain sought to drive awareness and engagement.