The campaign is a part of Organic Tattva’s larger commitment to bring about a lifestyle shift in the Indian household ...

Magicbricks has announced the launch of its first-ever podcast series, ‘Get Real with Prasun’, hosted by Prasun Kumar, Chief ...

The classic Hermès handbag, designed in 1984 for actress Jane Birkin, has become the most valuable ever auctioned ...

Tesla’s move comes after the Indian government recently announced import duty reductions for certain electric vehicles ...

There was a time when building a brand meant getting your fonts right, scripting a hero film, and praying the funnel worked.

According to the Kantar report, 73% of influencer campaigns sit in the ‘amber zone’—the middle percentile for short-term ...

Armenian Envoy Mr. Vahagn Afyan’s speech acknowledged the contributions of India's communication and media professionals and ...

Automakers are investing aggressively in digital storytelling, influencer marketing, content-driven campaigns, and immersive ...

Influencer-led content keeps users watching for over twice as long as branded content, according to new findings from ...

Priya Nair was most recently President of Unilever’s global Beauty & Wellbeing division; her leadership roles span across ...

Marketing. Kaushik V has been with Emami for three years now. At Emami, he has been handling brands like Navratna, Navratna ...

While some producers view the shift not as a cutback, but as rationalisation, other industry insiders share that web-series ...