Automakers are investing aggressively in digital storytelling, influencer marketing, content-driven campaigns, and immersive ...

Influencer-led content keeps users watching for over twice as long as branded content, according to new findings from ...

Priya Nair was most recently President of Unilever’s global Beauty & Wellbeing division; her leadership roles span across ...

Deveshi Malhotra, Senior Associate, Management Consulting at PwC UK, on why effective employee voice mechanisms are key to ...

The Indian Express Group and SCREEN announced Wednesday the launch of SCREEN Academy, a pioneering not-for-profit initiative ...

Marketing. Kaushik V has been with Emami for three years now. At Emami, he has been handling brands like Navratna, Navratna ...

While some producers view the shift not as a cutback, but as rationalisation, other industry insiders share that web-series ...

According to brand experts, these creators are no longer just amplifiers. They’re the starting point of product discovery and ...

According to an industry estimate, today, nearly 30% of Gen Z and millennial users worldwide start their online journeys ...

McCann Worldgroup has announced the appointment of Ida Rezvani as President, Global Chief Client Officer, McCann & McCann ...

MovieVerse Studios and Ellipsis Entertainment have announced the launch of a mythological thriller, to be directed by ...

Ashish Jha, Sr. Brand Manager for Bacardi Rums and Breezer, shares about the marketing strategies, observing consumer ...