Streaming accounts for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each ...

During December, audiences in Mexico increased their streaming usage by 0.7 points compared to the previous month, accounting for 22.3% of TV viewing.

NEW YORK – January 21, 2025 – An estimated 24.6 million viewers tuned in on Monday, January 20, 2025 to watch the inauguration of Donald J. Trump as 47th president of the United States, according to ...

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first ...

December is the perfect month for spending time together in front of the TV, with the winter weather and festive period ...

Nielsen’s recently launched “2025 Upfront/NewFront Guide” is a vital resource for media buyers and sellers going into the ...

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ...

In today's media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience ...

With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how industry advertising spend is changing over time. Empower ...