Tesla’s diner is well suited for those fans in so deep it’s “like a cult,” Greenspan says—but the goal is to feed something bigger. “What makes a diner is hospitality,” he says. “It needs to feel comfortable, welcoming, and that’s really hard to do in a quick-service environment, especially when we’re serving you in your car.”

Swarmed by protesters and mobbed by customers, L.A.'s Tesla Diner is the EV company's buzziest gimmick. But how's the food?

Elon Musk's new Tesla Diner & Drive-In in Los Angeles is facing all sorts of controversy, including a woman being hit by falling patio furniture while