Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising ...

Like most flavored lattes, this beverage relies on an infused syrup to deliver its namesake flavor profile. However, the ...

True matcha — capital-M Matcha — is a highly concentrated, antioxidant-rich green tea made through a labor-intensive process of shading, harvesting, and grinding. It’s so specialized that real matcha ...

Matcha is getting harder to track down these days. We asked a local shop if they've been affected by the shortage, then talked to a reporter about why there's a shortage in the first place.

The younger someone is, the more likely they are to be enthusiastic about waiting in line: A 2024 survey found that 92 ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

The third time I tried to visit Project Matcha, a café that opened in May on NE Couch Street, I decided to brave the line. The dozens of folks snaking down the sidewalk had scared me off weeks earlier ...

The international public’s sudden taste for matcha has increased demand by so much that the global market is expected to ...

The vibrant green Japanese tea Matcha, long prized for its health benefits and distinct umami flavor, is facing a global ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

While matcha originated in Japan, its consumption has grown significantly in the U.S. over the years. Furthermore, statistics ...