Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show ...

As sun worshipping returns via ’90s nostalgia and viral tanning trends, beauty brands are innovating new ways to tan smarter.

The smartphone brand from the house of Vivo is gearing up for a larger brand recall with content marketing and product-first ...

The parent company behind skincare brand Cetaphil, Galderma’s marketing lead discusses new audiences, “smart science” and operating at the speed of culture.

Zest Mélange speaks to both groups. For Gen Z, it delivers storytelling, community, and trend relevance. For Millennials, it ...

For today's young consumers, luxury is no longer about prestige — it's about purpose, story, and sustainability.

Smart packaging transforms everyday products into digital touchpoints, using QR codes and AR to connect brands with customers directly.

Dr. Squatch, best known for its cheeky, irreverent ads and celebrity-driven campaigns, has gained cult-like status among ...

Some ‘nepo babies’ have become top fashion influencers and brand ambassadors even before making their silver screen debuts ...

Gen Z's preference for convenient formats like gummies and effervescent powders, coupled with rising health awareness, is ...

Christophe Poirier, chief new concept officer for KFC spinoff Saucy, has been in the industry long enough to know that a lot ...

What do talking utensils, floating parathas have in common? They are examples of surreal advertising. But will this work in ...