With transparent formulas, ancestral ingredients, and a minimal product lineup, Zen Dew is reimagining what modern skincare ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show ...

Market figures show that younger, legal-drinking-aged Gen Z consumers are turning away from alcohol more and more. “It ...

As sun worshipping returns via ’90s nostalgia and viral tanning trends, beauty brands are innovating new ways to tan smarter.

Conceptualised by Toaster INSEA, the campaign targets media and marketing decision-makers with billboards near key brand hubs ...

Amdocs' connectX platform empowers the Vietnamese telecom operator to deliver tailored digital experiences for the tech-savvy ...

In the social landscape shaped by Gen Z and millennials, platforms like TikTok and Instagram serve not just as promotional ...

Nihal Rajan discusses Jockey’s Gen Z shift through the JKY Groove collection, highlighting a move towards comfort-led fashion ...

The parent company behind skincare brand Cetaphil, Galderma’s marketing lead discusses new audiences, “smart science” and operating at the speed of culture.

Zest Mélange speaks to both groups. For Gen Z, it delivers storytelling, community, and trend relevance. For Millennials, it ...

For today's young consumers, luxury is no longer about prestige — it's about purpose, story, and sustainability.