To succeed in this shift, brands must adopt strategies that bridge the strengths of both legacy and new media.

Pip Cross from Marshall Sustainability elaborated, “ESG has become a battleground in America’s culture wars, facing backlash ...

Gen Z accounts for 20-25% of the online lifestyle market, valued at around $4 billion in gross merchandise value, according ...

With return-to-office mandates in full swing, workwear is getting an update. From the feeds of TikTok to the runway, ...

From secret pop-up parties to reimagined everyday experiences, this year’s festival spotlighted collaborations with ...

Each year there are four Tennis Grand Slams and in Australia we’re lucky to kick off the year with the Australian Open. In ...

Z, the digital economy is reshaping consumption patterns and values, thus transforming how, when, and why consumers connect ...

Finally, a clothing brand Gen X wore growing up that Gen Z has never heard of is Cross Colours. Founded in 1985, the brand's ...

The Mane x Ouai The Anti-Frizz Kit will launch at Sephora on Jan. 27 and is meant to open each brand to adjacent shoppers.

High-end brands are moving from metros to smaller towns in India, driven by Gen Zs focus on sustainability and evolving ...

There was a minute there when mall brands waned in popularity, some sunsetting completely with others bordering on extinction ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.