With transparent formulas, ancestral ingredients, and a minimal product lineup, Zen Dew is reimagining what modern skincare ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show ...

Market figures show that younger, legal-drinking-aged Gen Z consumers are turning away from alcohol more and more. “It ...

As sun worshipping returns via ’90s nostalgia and viral tanning trends, beauty brands are innovating new ways to tan smarter.

Conceptualised by Toaster INSEA, the campaign targets media and marketing decision-makers with billboards near key brand hubs ...

Amdocs' connectX platform empowers the Vietnamese telecom operator to deliver tailored digital experiences for the tech-savvy ...

In the social landscape shaped by Gen Z and millennials, platforms like TikTok and Instagram serve not just as promotional ...

Gen Z is more aware of food sustainability issues than their forebears and more concerned about the links between diet and ...

When Noor Hasan was a teen shopper, she was highly influenced by trends and bought a lot of cheap clothes from fast-fashion ...

Zest Mélange speaks to both groups. For Gen Z, it delivers storytelling, community, and trend relevance. For Millennials, it ...

New data shows that younger consumers are driven by purpose, not just price or quality, in their shopping choices.