Retail brands are hopping on the trend, with brands from KFC to Louis Vuitton releasing bag charms to get Gen Z's buy-in.

Gen Z are increasingly disengage, despite feeling the most impacted by climate change and expressing high levels of ...

Mobile marketing is having an increasing influence on the purchasing decisions of Generation Z in Poland, according to a ...

A brand can start a Blend by tapping the icon at the top of a chat, inviting their potential customers or a group to join ...

De Nittis notes that brands leveraging this meme-based chaos aren’t doing it for laughs — they’re using it to inject themselves into the fast-moving, low-effort humor loops Gen Z thrives on.