Duolingo’s memorable, unhinged marketing strategy has propelled them to the forefront of Gen Z’s attention. However, as the novelty fades, the brand’s heavy reliance on the initial shock ...

Duolingo’s strategy starkly deviates from traditional corporate messaging and instead capitalizes on pop culture references and other outlandish marketing tactics. Not every company needs to adopt ...

Duolingo has long used offbeat, humorous marketing tactics to differentiate ... the company’s success was driven by its product-led strategy and continued emphasis on user engagement.

Duolingo’s “unhinged” approach to its viral marketing has worked to “inspire” the rest of the organisation and enabled marketing to have more influence across the organisation, says the firm’s CMO.

“It's the biggest thing I've seen happen in my time here in terms of cultural impact and response,” says Duolingo’s global head of communications, Sam Dalsimer. “It's a result of our social-first ...

Duolingo’s marketing isn’t just about racking up ... And while many brands try (and fail) to emulate Duolingo’s unhinged social strategy, Kuczynski makes it clear: “You can copy the ...

The edtech company targets long-term partnerships with startups and considers buying them when building in-house isn’t efficient.

Language learning platform Duolingo has announced plans to go "AI-First," a strategy that will integrate AI into more of the company's workflow and eventually eliminate contract workers.