Whether a skincare enthusiast or not, K-beauty is a term well-known among young Indians. Elaborate 10-step skincare routines, ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

In today’s beauty world, inclusivity in makeup is no longer just a trend, it’s a demand. Gone are the days when makeup brands ...

Beauty retail giant CJ Olive Young launched its subsidiary in the United States, cementing its market presence in the world’s ...

Korean supermarkets adopt specialized grocery strategies amid recession challenges Korean retailers explore fresh grocery models to navigate economic downturns ...

There’s a common misconception that the best moisturisers for oily skin don’t need to be hydrating. Much like acne brands ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Glowshroom Apothecary is a natural skin care product made from mushroom extracts. The founder of GoBare Studio in Worcester started Glowshroom after dealing with skin issues. IV League Hydration in ...

But a recent visit to my aesthetician Varuni Palacios's office made me consider a few things before buying more K-beauty ...