July 11 (Reuters) - Kraft Heinz (KHC.O) is studying a potential spin off of a large chunk of its grocery business, including many Kraft products, into a new entity that could be valued at as much as $20 billion on its own, a source familiar with the matter said on Friday.

According to reports from major media outlets, including Bloomberg and Financial Times, Kraft Heinz Company is actively considering a significant restructuring that would involve spinning off a substantial portion of its grocery business,

Kraft Heinz weighs grocery spin-off valued at up to $20 billion, aiming to refocus on growth categories like condiments amid shifting consumer tastes, WSJ reports.